No burn, no foam, no fluoride. This is what toothpaste should be.

Our Nano-Hydroxyapatite Kids Toothpaste tastes like vanilla frosting, but without the cavity concerns.

Clinically as effective as fluoride, but without the concerns to brain and whole-body health. 

Formulated with the only nano-Hydroxyapatite approved for safety by a regulatory committee, the SCCS in the EU.  We formulate with the highest quality nano-Hydroxyapatite currently available on the global market, for optimal cavity-fighting action.

Free of essential oils, emulsifiers, surfactants, or SLS to nourish, not damage, the oral microbiome.

This toothpaste isn't just good for your mouth—it's good for your whole body!

All Fygg kids flavors have the same strength and efficacy as our adult flavors. Fygg kids flavors are designed with kids' preference in mind, plus include our adorable mascot Tusk!